2 Responses to “It’s Not Always About The Music”

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  1. Hey Mike,

    You make some good suggestions on other things a musician can do besides music to improve his/her odds at building a career with music. I think you left out one important one though (where 99% of musicians fall down): Marketing.

    Marketing is all about getting your music out to the people who are most likely to appreciate it and potentially BUY it or attend a show. To me, marketing helps to make your art as a musician more meaningful since what good is even the greatest song in the world if there is nobody to listen to it?

    In the perfect scenario, you’d divvy up these jobs around a band and have everyone doing something that they are somewhat talented at or interested in doing.

    My one word of caution is that if there’s something that you need to do but can’t stand doing yourself or it just takes forever and you always put it off – just pay someone else to do it. You’ll be happier and what you’ll lose in money you’ll often more than get back in time and professionalism (hopefully).

    Cheers!

  2. Hey Mike,

    Learning marketing basics and best practices is a great way for musicians to understand how to promote themselves. And, the more you learn, the better position you’re in to reach potential fans.

    Great suggestion.

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