5 Simple Ways To Market Your Music Online
There are endless ways to market your music online and it can all sometimes become a bit overwhelming.
Advice is being thrown at you from all directions and all kinds of “experts”.
But, it’s important to realize that many musicians who’ve had success marketing themselves online have done so in completely opposite ways.
Whatever methods you choose, make sure it is something that works for you and your fan-base.
Here are just a few ideas to get you started.
Offer Free Downloads
One of the best ways to get people immediately listening to your music is by allowing them to download some of it for free and listen to it on their own time.
Give away a new single, an EP, or even a whole album.
Doing this allows people who are hearing you for the first time, to decide if your music is a good fit for them. If they like what the hear, they may just stick around.
Create Compelling Video
Don’t just focus on creating audio. You should be creating compelling video as well during your creative periods.
Sites like YouTube are great hubs for artists to display their live performances, music videos, tales from the road and more, in order to keep fans engaged.
Remember to create shareable content in order to help your videos spread to even larger audiences.
Leave Blog Comments
Leaving relevant blog comments around the web is a great way to encourage some links back to your own website. It’s also a great way to make new connections with music bloggers and industry types.
Get into the habit of visiting your favourite music blogs or music marketing websites and leave thoughtful and insightful comments. This can go a long way into developing your network within the industry and increasing your rapport with music bloggers.
A blogger who sees you repeatedly participating on their site may be more likely to write about you when your new music is released.
Targeted Facebook Ad Campaign
If you’d like to get into advertising your new album or tour, Facebook offers a great range of tools to customize ads directly to potential fans. Their ad software is simple to use and easily customizable to get the best results for your goals. Make sure you pinpoint who exactly your target audience is, in order to make your ads the most effective.
Write Guest Posts
Writing your own guest posts can be a great way to get some large traffic spikes to your website and convert potential new fans.
To do this, contact blogs that you regularly read and participate in and ask the blogger if they would be interested in a guest post from you.
In your initial email, be sure to pitch a few ideas that have and why your post would be relevant to that particular blog and it’s readers.
There are countless more ways to market yourself online.
Brush up on your music marketing tactics by reading some of the music marketing blogs available online, or head to your local library and check out the numerous books on the subject.
Try to come up with some of your own ideas, or look at other artists marketing campaigns to find out what works for you.
When you think you’ve found a marketing method that works for your music, be sure to implement it and track the results.
What methods have you used to market your music online?
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